LOULOU EDITOR’S BLOG - LOULOU.COM

I know the “perfect gift” term seems somewhat overused and meaningless these days, but I really have found the perfect gift. Unlike my other cheap-o ideas, this one is a little pricier, but totally worth it because it supports a good cause and it might even put a smile on the face of someone affected by cancer (and we all have been in one way or another).
The “F*** cancer” bracelet, designed by Susan Fielder for Vancouver’s Soul Flower Jewellery, is taking a new approach to the disease. Sarah McLaughlin and Michael Franti of Spearhead are among some of the celebs wearing this hot new accessory.
What’s the best part about buying this bracelet?
The best part is not just the message it sends but that a portion of sales will be donated to InspireHealth, a non-profit cancer care centre, and not just a tiny portion. Not $1 or $5 but $50! The bracelets range in price from $125 to $150 so it might be a little more than you planned on spending but it would not only be a gift to your friend or relative, it would be a gift to every past, present and future cancer patient.
It also seems to be getting excellent feedback from critics:
“Nothing against pink ribbons, but this bracelet tells it like it is. Big battles need big words; fighting cancer demands the courage, self-awareness and that secret source of power — a sense of humor,” says Ann Powers, Pop Critic for the LA Times.
I think this one tops my list of faves this year. What do you think? Is the statement too over the top, or is it empowering?